local_offer Deal of the Week
SALE 10% on our New York Cheesecake! Shop Now


Explore Our Sister Brand, Sculptware, Offering Purchase & Rental Solutions For Linens,
Lighting & More To Consumers, Caterers, Hospitality Professionals & More.
Posted On Sep 5, 2018

TV show viewing parties, weddings, corporate events, high school reunions, wine festivals, personal parties… There is a lot going on. Off-season doesn’t mean your business needs to run dry. A lot of businesses these days have their venues open year-round to host a number of private events of all kinds. It keeps the business relevant and helps it stay vibrant during seasonal lows.

(Image: https://pixabay.com/en/wedding-bulbs-lighting-light-1937022/)

How can you make hosting private, social and corporate events successful? It’s not as difficult as you may have imagined and here are some tips to help you get started:

1.advertise lower rates for private events

To encourage off-season and weekday bookings, create separate venue pricing. Since private events are generally smaller in scale and require less effort than weddings, they are easier to handle and you can offer customers a lower rate.

2. approach local corporations and association chapters

Approaching a local association chapter like the Chamber of Commerce or a citizens club and offering to host an event for them is a good way to get in touch with planners and suppliers who can direct other businesses to you in the future.

Once local corporates hear from you about your venue and see the value you offer, there is a high probability that they may contact you.

 (Image: https://pixabay.com/en/hands-holding-plate-food-snack-dish-2110438/)

3. provide a one-stop solution

The more you provide your customers, the easier it is for them to feel confident about your venue. Catering, decorations, lights, music and full-service staff are some of the things you can provide to take the burden off your customers' shoulders.

4. research COMPETITIVE pricing

You may have your own method of deciding how to price. However, it’s always a good idea to visit the competition and find out what they offer and at what price. If you have an idea of minimums, you can charge based on time of year, day and week. New ventures would do well if they kept the prices slightly lower than the competition.

Wedding, Bulbs, Lighting, Light, Celebration

(Image: https://pixabay.com/en/wedding-bulbs-lighting-light-1937022/)

5. be open

A very niche market can be a new opportunity for your business. A YouTuber's ‘meet and greet’, a product launch or networking event are some examples of new ways of generating interest in your venue. In addition, brainstorm with your team to come up with new ways of using your existing space.

6. have a plan

A contingency plan will help avoid or mitigate last minute disasters and unexpected twists. Always be well-prepared to deal with minor unplanned hiccups like guests arriving early, delays and so on. Having a plan B will help you deliver a great guest experience.

7. go digital

You need a good online presence. Customer reviews play a major role in influencing prospective clients. Make sure you align your venue well with a good social media strategy. Ask your customers to write reviews, like your business page and tag the venue in Instagram pictures. A little goes a long way!

 (Image: https://pixabay.com/en/serrano-ham-ham-ith-melon-tapas-1249009/)

If you haven’t already started organizing private events at your venue, now is the best time to start! Add a new dimension of joy to your existing work every time you see satisfied and happy guests. In case you’d like to add that dash of ‘extra-special something’ to an event, try the exciting and classy appetizers from our delectable range.

Posted On Nov 9, 2017 (0 comments)
No Thanksgiving is complete without the food that gets the dinner party started. Before everyone sits down to give thanks, the gathering of people mixing and mingling over cocktails and appetizers, maybe even watching football, is the way to kick... Read the full post
Posted On Oct 4, 2016 (0 comments)
Holiday season is right around the corner. It’s hard to believe that the summer months are behind us and that we’re already in the month of October. It’s nice to enjoy the cooler weather that is upon us along with the yummy... Read the full post
Posted On Nov 1, 2016
It's hard to believe that we just celebrated Halloween and now we all have Thanksgiving on the brain. It may only be the beginning of November, but this month of giving thanks is going to fly by, so getting ahead on your turkey party planning... Read the full post
Posted On Jul 19, 2016 (0 comments)
Whether you’re planning your wedding, a fancy dinner party, or a simple BBQ, the dessert table is probably the most attractive section of the buffet, because who doesn’t love delicious treats? Everyone looks forward to indulging a bit... Read the full post
Posted On May 8, 2018
It's heating up in Arizona, which means summer is right around the corner. With that comes lots of barbecues, pool parties, gatherings and fun. The first of which happens in May and it's the true celebration to kick-off the start of... Read the full post
Posted On Oct 18, 2016 (1 comment)
It’s nearing the end of October which means it’s ghosts and goblins, brooms and witches time. It also means it’s a time for pumpkins, lots and lots of pumpkins. Whether you're carving them with the kids or for some creative... Read the full post
Posted On Sep 6, 2016 (0 comments)
As most of you already know gluten free has been the talk of the food industry for quite a few years now. It became widely popular for being known as the “cool, new diet” trend for awhile, since people believed it was the fad of the... Read the full post
Posted On Jan 8, 2018 (0 comments)
Five Food Trends to Look Forward to in 2018 Just like fashion, food has its own style. Some foods are in and the others all but are forgotten. Food trends dictate much more than just the flavor of the week and include the culinary colors, styles,... Read the full post
Posted On Nov 29, 2016 (0 comments)
Seasons Greetings! Yup, it’s finally time to say that. The air is crisp, the holiday music is jingling, the boots are worn,the shopping has begun, the lights are hanging, the hot chocolate is steaming, the cookies are baking and the parties... Read the full post